A business website is more than a virtual storefront. It is the reincarnation of your brand in a digital marketplace that will become the central hub for your company’s online advertising and communications. It acts as a virtual elevator pitch where businesses have less than fifteen seconds to convince uses to buy from them.
The wheel. The printing press. Electricity. These technologies changed the world on a once unimaginable scale. They enhanced our ability to interact and communicate in new, exciting, and more efficient ways. They created value and opportunity for those who used the technology to gain an advantage, and often chose the winners before the game even […]
There are an exponentially growing number of ways to build brand awareness online. In just the social media sphere, there are over sixty notable platforms that may provide value to connecting with your target audience.
Don Draper was one of the most iconic and intriguing characters in recent television history. In the AMC series Mad Men, Jon Hamm plays Don Draper, a man who assumes the identify of his dead commanding officer, hustling his way from used-car salesman to one of the greatest creative directors that never lived.
Marketing a business in today’s competitive environment can be challenging. The exponentially growing number of tools designed to help you reach new customers and build new online relationships can be overwhelming if you aren’t familiar with the intricacies.
The digital marketing landscape is in a constant state of change. Today’s technologies evolve, and new technologies emerge on a regular basis. Keeping up with industry trends and understanding the most effective strategies can seem overwhelming.
Is your company adhering to best practices to increase website conversions and maximize ROI?
Apple is the first publicly traded company to reach a market capitalization of one trillion dollars. How did a couple of guys named Steve change the way the world interacts with technology, and the way people interact with each other? How did they create the company that went on to have a global impact from […]
With an exponential number of strategies and techniques to grow your brand online, business owners are often faced with a conundrum of choices in an unfamiliar digital marketing world.
Whether you know it or not, design thinking is everywhere. Close your eyes and think about the elegance and power associated with a new Corvette convertible. The beautiful, bold color and curved body make it a sight to behold. You lean down to get in, your body positioned just a few inches off the road. […]
Imagine what your business would look like performing at its full potential. Would your corporate space or website be designed differently than it is now? Do employees and consumers engage on a deeper level? Is the company more involved with the community and advocates? This visioning exercise can reveal where your business is underperforming and […]
The caveman that first discovered fire had a distinct survival advantage over those without. The first stock trader with a Blackberry had an advantage communicating more efficiently than his rival firms. And now, 63 percent of companies outgrowing their competition are using software-driven content strategies to attract quality leads with marketing automation.
When the word “brand” is mentioned in business, what comes to mind? For many, it is a logo. It is the visual look of the home page or the quality of print materials. In actuality, a brand is much more than that. A business’s brand is cultivated in every public-facing interaction. This, of course, encompasses […]
The Internet changed the way businesses operate. It was just over two decades ago that less than 1 percent of the world population was online. Now nearly half of the earth’s seven billion residents are connected. They regularly scroll, click, share and buy.
One idea has the power to transform a brand from boring and bland to interesting and exciting. The idea may spring from an organization’s need to reach a larger audience or forge a deeper connection with an existing audience. It may come from a need to engage employees on a higher level.
What does your brand stand for? How well does it communicate its core values? How do consumers feel about the brand? These are the types of questions you will need to answer in the brand discovery process that ultimately defines the culture you create for your organization. Brand discovery is a crucial step in aligning […]
Integrated marketing is the strategic fusion and coordination of digital, traditional, and experiential marketing channels to create a seamless, consistent customer experience.