Don Draper was one of the most iconic and intriguing characters in recent television history. In the AMC series Mad Men, Jon Hamm plays Don Draper, a man who assumes the identify of his dead commanding officer, hustling his way from used-car salesman to one of the greatest creative directors that never lived.
Whether you know it or not, design thinking is everywhere. Close your eyes and think about the elegance and power associated with a new Corvette convertible. The beautiful, bold color and curved body make it a sight to behold. You lean down to get in, your body positioned just a few inches off the road. […]
Imagine what your business would look like performing at its full potential. Would your corporate space or website be designed differently than it is now? Do employees and consumers engage on a deeper level? Is the company more involved with the community and advocates? This visioning exercise can reveal where your business is underperforming and […]
When the word “brand” is mentioned in business, what comes to mind? For many, it is a logo. It is the visual look of the home page or the quality of print materials. In actuality, a brand is much more than that. A business’s brand is cultivated in every public-facing interaction. This, of course, encompasses […]
One idea has the power to transform a brand from boring and bland to interesting and exciting. The idea may spring from an organization’s need to reach a larger audience or forge a deeper connection with an existing audience. It may come from a need to engage employees on a higher level.
What does your brand stand for? How well does it communicate those values? How do consumers feel about the brand? Where do you see the organization in five years? Ten years? The brand discovery process is crucial for maximizing the long-term success of your organization. This audit evaluates the brand image, communications, consumer perception, and […]