Finding the Everyday Moments That Make Up the Heart of Your Brand

When the word “brand” is mentioned in business, what comes to mind? For many, it is a logo. It is the visual look of the home page or the quality of print materials.

In actuality, a brand is much more than that. A business’s brand is cultivated in every public-facing interaction. This, of course, encompasses the examples listed above, but they only begin to touch on everything that goes in to building your brand.

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