branding Archives - Joint Media Marketing

The Secret To Developing A Unique & Remarkable Brand Identity

Brand identity is defined as the visible elements that consumers associate with the brand. However, a brand identity is more than a visual representation. …

How To Transform Your Brand Image & Grow Revenue With A New Website

A business website is more than a virtual storefront. It is the reincarnation of your brand in a digital marketplace that will become the central hub for your company’s online advertising and communications. It acts as a virtual elevator pitch where businesses have less than eight seconds to convince users they are in the right place.

Why Every Small Business Needs A Don Draper

Don Draper was one of the most iconic and intriguing characters in recent television history.

In the AMC series Mad Men, Jon Hamm plays Don Draper, a man who assumes the identify of his dead commanding officer, hustling his way from used-car salesman to one of the greatest creative directors that never lived.

How the First Trillion-Dollar Brand Conquered the World

Apple is the first publicly traded company to reach a market capitalization of one trillion dollars. How did a couple of guys named Steve change the way the world interacts with technology, and the way people interact with each other? How did they create the company that went on to have a global impact from a garage in Palo-Alto, California?

Creativity As A Catalyst For Business Success

One idea has the power to transform a brand from boring and bland to interesting and exciting. The idea may spring from an organization’s need to reach a larger audience or forge a deeper connection with an existing audience. It may come from a need to engage employees on a higher level.

A Guide to the Brand Discovery Process [PDF DOWNLOAD]

What does your brand stand for? What are its core values? How do you want consumers to feel about the brand?

These questions are part of the brand discovery process. It is the foundation to building a unique and sustainable brand. The results will define the purpose and culture of your organization.

branding

The Secret To Developing A Unique & Remarkable Brand Identity

How To Transform Your Brand Image & Grow Revenue With A New Website

Why Every Small Business Needs A Don Draper

How the First Trillion-Dollar Brand Conquered the World

Creativity As A Catalyst For Business Success

A Guide to the Brand Discovery Process [PDF DOWNLOAD]

Insights

Integrated Marketing: Creating the Customer Experience

Guide to the Brand Discovery Process

10 Ways to Realize Your Company’s Full Potential