Don Draper was one of the most iconic and intriguing characters in recent television history. In the AMC series Mad Men, Jon Hamm plays Don Draper, a man who assumes the identify of his dead commanding officer, hustling his way from used-car salesman to one of the greatest creative directors that never lived.
Apple is the first publicly traded company to reach a market capitalization of one trillion dollars. How did a couple of guys named Steve change the way the world interacts with technology, and the way people interact with each other? How did they create the company that went on to have a global impact from […]
One idea has the power to transform a brand from boring and bland to interesting and exciting. The idea may spring from an organization’s need to reach a larger audience or forge a deeper connection with an existing audience. It may come from a need to engage employees on a higher level.
What does your brand stand for? How well does it communicate those values? How do consumers feel about the brand? Where do you see the organization in five years? Ten years? The brand discovery process is crucial for maximizing the long-term success of your organization. This audit evaluates the brand image, communications, consumer perception, and […]