07 Aug 2018
Black and white design concept with apple logo

How the First Trillion-Dollar Brand Conquered the World

Apple is the first publicly traded company to reach a market capitalization of one trillion dollars. How did a couple of guys named Steve change the way the world interacts with technology, and the way people interact with each other? How did they create the company that went on to have a global impact from […]

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29 Jun 2017
Rorschach test ink blot to represent the development of creative marketing strategies

Creativity As A Catalyst For Business Success

One idea has the power to transform a brand from boring and bland to interesting and exciting. The idea may spring from an organization’s need to reach a larger audience or forge a deeper connection with an existing audience. It may come from a need to engage employees on a higher level.

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13 Jun 2017
Black and white image of circular icon to communicate the brand discovery process

A Guide to the Brand Discovery Process (PDF DOWNLOAD)

What does your brand stand for? How well does it communicate those values? How do consumers feel about the brand? Where do you see the organization in five years? Ten years? The brand discovery process is crucial for maximizing the long-term success of your organization. This audit evaluates the brand image, communications, consumer perception, and […]

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