A business website is more than a virtual storefront. It is the reincarnation of your brand in a digital marketplace that will become the central hub for your company’s online advertising and communications. It acts as a virtual elevator pitch where businesses have less than fifteen seconds to convince uses to buy from them.
Don Draper was one of the most iconic and intriguing characters in recent television history.
In the AMC series Mad Men, Jon Hamm plays Don Draper, a man who assumes the identify of his dead commanding officer, hustling his way from used-car salesman to one of the greatest creative directors that never lived.
Apple is the first publicly traded company to reach a market capitalization of one trillion dollars. How did a couple of guys named Steve change the way the world interacts with technology, and the way people interact with each other? How did they create the company that went on to have a global impact from a garage in Palo-Alto, California?
One idea has the power to transform a brand from boring and bland to interesting and exciting. The idea may spring from an organization’s need to reach a larger audience or forge a deeper connection with an existing audience. It may come from a need to engage employees on a higher level.
What does your brand stand for? How well does it communicate its core values? How do consumers feel about the brand?
These are the types of questions you will need to answer in the brand discovery process. It will ultimately define the culture you create for your organization.
Brand discovery is a crucial step to align your business goals to a successful brand strategy and maximize the long-term success of your brand. The process explores and defines the brand identity, communications, mission, and more.