A business website is more than a virtual storefront. It is the reincarnation of your brand in a digital marketplace that will become the central hub for your company’s online advertising and communications. It acts as a virtual elevator pitch where businesses have less than fifteen seconds to convince uses to buy from them.
Marketing a business in today’s competitive environment can be challenging. The exponentially growing number of tools designed to help you reach new customers and build new online relationships can be overwhelming if you aren’t familiar with the intricacies.
Imagine what your business would look like performing at its full potential.
Would your corporate space or website be designed differently than it is now? Do employees and consumers engage on a deeper level? Is the company more involved with the community and advocates?
This visioning exercise can reveal where your business is underperforming and prioritize upcoming marketing initiatives.
When the word “brand” is mentioned in business, what comes to mind? For many, it is a logo. It is the visual look of the home page or the quality of print materials.
In actuality, a brand is much more than that. A business’s brand is cultivated in every public-facing interaction. This, of course, encompasses the examples listed above, but they only begin to touch on everything that goes in to building your brand.
What does your brand stand for? How well does it communicate its core values? How do consumers feel about the brand?
These are the types of questions you will need to answer in the brand discovery process. It will ultimately define the culture you create for your organization.
Brand discovery is a crucial step to align your business goals to a successful brand strategy and maximize the long-term success of your brand. The process explores and defines the brand identity, communications, mission, and more.