With an exponential number of strategies and techniques to grow your brand online, business owners are often faced with a conundrum of choices in an unfamiliar digital marketing world.
Tag: brand identity
Imagine what your business would look like performing at its full potential. Would your corporate space or website be designed differently than it is now? Do employees and consumers engage on a deeper level? Is the company more involved with the community and advocates? This visioning exercise can reveal where your business is underperforming and […]
When the word “brand” is mentioned in business, what comes to mind? For many, it is a logo. It is the visual look of the home page or the quality of print materials. In actuality, a brand is much more than that. A business’s brand is cultivated in every public-facing interaction. This, of course, encompasses […]
What does your brand stand for? How well does it communicate those values? How do consumers feel about the brand? Where do you see the organization in five years? Ten years? The brand discovery process is crucial for maximizing the long-term success of your organization. This audit evaluates the brand image, communications, consumer perception, and […]