Don Draper was one of the most iconic and intriguing characters in recent television history. In the AMC series Mad Men, Jon Hamm plays Don Draper, a man who assumes the identify of his dead commanding officer, hustling his way from used-car salesman to one of the greatest creative directors that never lived.
One idea has the power to transform a brand from boring and bland to interesting and exciting. The idea may spring from an organization’s need to reach a larger audience or forge a deeper connection with an existing audience. It may come from a need to engage employees on a higher level.