A business website is more than a virtual storefront. It is the reincarnation of your brand in a digital marketplace that will become the central hub for your company’s online advertising and communications. It acts as a virtual elevator pitch where businesses have less than fifteen seconds to convince uses to buy from them.
The wheel. The printing press. Electricity.
These technologies changed the world on a once unimaginable scale. They enhanced our ability to interact and communicate in new, exciting, and more efficient ways. They created value and opportunity for those who used the technology to gain an advantage, and often chose the winners before the game even started.
There are an exponentially growing number of ways to build brand awareness online. In just the social media sphere, there are over sixty notable platforms that may provide value to connecting with your target audience.
Marketing a business in today’s competitive environment can be challenging. The exponentially growing number of tools designed to help you reach new customers and build new online relationships can be overwhelming if you aren’t familiar with the intricacies.
The digital marketing landscape is in a constant state of change. Today’s technologies evolve, and new technologies emerge on a regular basis. Keeping up with industry trends and understanding the most effective strategies can seem overwhelming.
Is your company adhering to best practices to increase website conversions and maximize ROI?
With an exponential number of strategies and techniques to grow your brand online, business owners are often faced with a conundrum of choices in an unfamiliar digital marketing world.
Whether you know it or not, design thinking is everywhere.
Close your eyes and think about the elegance and power associated with a new Corvette convertible. The beautiful, bold color and curved body make it a sight to behold. You lean down to get in, your body positioned just a few inches off the road. This is exactly what a sports car should feel like.
Imagine what your business would look like performing at its full potential.
Would your corporate space or website be designed differently than it is now? Do employees and consumers engage on a deeper level? Is the company more involved with the community and advocates?
This visioning exercise can reveal where your business is underperforming and prioritize upcoming marketing initiatives.
The Internet changed the way businesses operate. It was just over two decades ago that less than 1 percent of the world population was online. Now nearly half of the earth’s seven billion residents are connected. They regularly scroll, click, share and buy.