There are an exponentially growing number of ways to build brand awareness online. In just the social media sphere, there are over sixty notable platforms that may provide value to connecting with your target audience.
The caveman that first discovered fire had a distinct survival advantage over those without. The first stock trader with a Blackberry had an advantage communicating more efficiently than his rival firms. And now, 63 percent of companies outgrowing their competition are using software-driven content strategies to attract quality leads with marketing automation.
The Internet changed the way businesses operate. It was just over two decades ago that less than 1 percent of the world population was online. Now nearly half of the earth’s seven billion residents are connected. They regularly scroll, click, share and buy.