Imagine what your business would look like performing at its full potential. Would your corporate space or website be designed differently than it is now? Do employees and consumers engage on a deeper level? Is the company more involved with the community and advocates? This visioning exercise can reveal where your business is underperforming and […]
Tag: integrated marketing
The caveman that first discovered fire had a distinct survival advantage over those without. The first stock trader with a Blackberry had an advantage communicating more efficiently than his rival firms. And now, 63 percent of companies outgrowing their competition are using software-driven content strategies to attract quality leads with marketing automation.
Integrated marketing is the strategic fusion and coordination of digital, traditional, and experiential marketing channels to create a seamless, consistent customer experience.