Apple is the first publicly traded company to reach a market capitalization of one trillion dollars. How did a couple of guys named Steve change the way the world interacts with technology, and the way people interact with each other? How did they create the company that went on to have a global impact from […]
Tag: customer experience
Whether you know it or not, design thinking is everywhere. Close your eyes and think about the elegance and power associated with a new Corvette convertible. The beautiful, bold color and curved body make it a sight to behold. You lean down to get in, your body positioned just a few inches off the road. […]
Imagine what your business would look like performing at its full potential. Would your corporate space or website be designed differently than it is now? Do employees and consumers engage on a deeper level? Is the company more involved with the community and advocates? This visioning exercise can reveal where your business is underperforming and […]
When the word “brand” is mentioned in business, what comes to mind? For many, it is a logo. It is the visual look of the home page or the quality of print materials. In actuality, a brand is much more than that. A business’s brand is cultivated in every public-facing interaction. This, of course, encompasses […]
Integrated marketing is the strategic fusion and coordination of digital, traditional, and experiential marketing channels to create a seamless, consistent customer experience.