A business website is more than a virtual storefront. It is the reincarnation of your brand in a digital marketplace that will become the central hub for your company’s online advertising and communications. It acts as a virtual elevator pitch where businesses have less than eight seconds to convince users they are in the right place.
Marketing a business in today’s competitive environment can be challenging. The exponentially growing number of tools designed to help you reach new customers and build new online relationships can be overwhelming if you aren’t familiar with the intricacies.
The digital marketing landscape is in a constant state of change. Today’s technologies evolve, and new technologies emerge on a regular basis. Keeping up with industry trends and understanding the most effective strategies can seem overwhelming.
Apple is the first publicly traded company to reach a market capitalization of one trillion dollars. How did a couple of guys named Steve change the way the world interacts with technology, and the way people interact with each other? How did they create the company that went on to have a global impact from a garage in Palo-Alto, California?
Whether you know it or not, design thinking is everywhere.
Close your eyes and think about the elegance and power associated with a new Corvette convertible. The beautiful, bold color and curved body make it a sight to behold. You lean down to get in, your body positioned just a few inches off the road. This is exactly what a sports car should feel like.
Imagine what your business would look like performing at its full potential.
Would your corporate space or website be designed differently than it is now? Do employees and consumers engage on a deeper level? Is the company more involved with the community and advocates?
This visioning exercise can reveal where your business is underperforming and prioritize upcoming marketing initiatives.
When the word “brand” is mentioned in business, what comes to mind? For many, it is a logo. It is the visual look of the home page or the quality of print materials.
In actuality, a brand is much more than that. A business’s brand is cultivated in every public-facing interaction. This, of course, encompasses the examples listed above, but they only begin to touch on everything that goes in to building your brand.
Integrated marketing is the strategic fusion and coordination of digital, traditional, and experiential marketing channels to create a seamless, consistent customer experience.