Design Thinking to Drive Innovation and Revenue

Whether you know it or not, design thinking is everywhere.

Close your eyes and think about the elegance and power associated with a new Corvette convertible. The beautiful, bold color and curved body make it a sight to behold. You lean down to get in, your body positioned just a few inches off the road. This is exactly what a sports car should feel like.

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10 Ways to Realize Your Company’s Full Potential

Imagine what your business would look like performing at its full potential.

Would your corporate space or website be designed differently than it is now? Do employees and consumers engage on a deeper level? Is the company more involved with the community and advocates?

This visioning exercise can reveal where your business is underperforming and prioritize upcoming marketing initiatives.

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How To Attract Quality Leads With Marketing Automation [Infographic]

The caveman that first discovered fire had a distinct survival advantage over those without. The first stock trader with a Blackberry had an advantage communicating more efficiently than his rival firms. And now, 63 percent of companies outgrowing their competition are using software-driven content strategies to attract quality leads with marketing automation.

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Finding the Everyday Moments That Make Up the Heart of Your Brand

When the word “brand” is mentioned in business, what comes to mind? For many, it is a logo. It is the visual look of the home page or the quality of print materials.

In actuality, a brand is much more than that. A business’s brand is cultivated in every public-facing interaction. This, of course, encompasses the examples listed above, but they only begin to touch on everything that goes in to building your brand.

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