Building a modernized brand experience to move printing forward.
Up North Printing hired us to reposition the brand with a modernized online experience and update to brand collateral.
Our fresh and innovative solutions transformed how customers perceived and interacted with the brand.
First, we executed our proprietary brand discovery process. This uncovered the true purpose behind repositioning, and guided us in creating more authentic brand communications.
The launch of a new website marked a turning point for the brand and customer experience.
The new site enabled users to submit orders and request quotes online, improving efficiency for both customers and customer service.
We tapped in to the Up North name to inspire new brand messaging and imagery, utilizing colorful high-impact photography of Michigan’s Upper Peninsula in sales materials.
In addition, we helped the client develop an effective communications strategy to promote the launch of the improved online experience.
Lastly, we led redesign of Up North’s price list.
- BRAND POSITIONING
- BRAND MESSAGING
- GRAPHIC DESIGN
- WEBSITE DESIGN
INCREASE IN ONLINE LEADS
INCREASE IN CONVERSION RATE
REDUCTION IN COST PER LEAD
We went to Joint Media Marketing to have our website rebuilt and it was clear early on we made the right choice. They worked within our budget while never losing sight of our vision.