Creating a bold brand identity for the largest private fitness studio in Chicago.
Our relationship with Unicus Fitness began in 2003 when Frank Nunez and Dina Castillo opened the first of seven private fitness studios.
The original logo and branding was developed in collaboration with designer Kelly Walsh, and updated by Joint Media Marketing in 2013.
The modernized visual identity helped define and differentiate the brand in the crowded Chicago market.
We led design and production of brand collateral, including business cards, brochures, sales materials, signage, branded products, custom apparel, and more.
A redesign of the Unicus website helped elevate the brand image and online experience.
As the company expanded into five-star luxury locations across Chicagoland, it was essential to communicate a high-perceived value of the brand in every execution.
In addition to video marketing, paid search, and web banner advertising campaigns, we consulted the client on blog strategy and search engine optimization.
Professional photography of locations and staff helped boost the profile of the brand and showcase the first-class experience.
- BRAND IDENTITY
- BRAND MESSAGING
- MARKETING STRATEGY
- WEBSITE DESIGN
- PRINT COLLATERAL
- BRANDED PRODUCTS
- CUSTOM APPAREL
- CORPORATE PHOTOGRAPHY
- VIDEO MARKETING