Developing a long-term strategy for growth and brand equity.
TM Martial Arts was looking for more leads.
We empowered the organization with a digital marketing strategy that transformed the brand and culture in remarkable ways.
Joint Media Marketing started by strengthening brand messaging and core statements.
Clarification of mission, vision, and values created a renewed a sense of purpose and more fully expressed the brand’s personality to foster a deeper connection with customers, employees, and advocates.
These improvements inspired updates to print collateral and event materials.
Launching a new website altered the competitive landscape and consumer perception. It starkly differentiated the brand from local competitors with underwhelming site experiences.
The high-impact design and refined user flow increased engagement and conversion rates almost immediately.
A multi-channel digital strategy to increase visibility and generate leads became a catalyst for business growth. In addition to SEO and paid search campaigns securing top positioning for hundreds of high-value key phrases related to martial arts instruction, we deployed social media and blog content leading to a 512 percent increase in website traffic.
Our work has brought a heightened level of consistency and authenticity to TM’s brand executions. We’ve guided the organization towards informed, data-driven marketing investments that pushed the brand forward and positioned them for long-term success in search engines.
Deliverables
- BRAND MESSAGING
- BRAND COLLATERAL
- MARKETING STRATEGY
- GRAPHIC DESIGN
- WEBSITE DESIGN
- SEARCH ENGINE OPTIMIZATION
- PAID SEARCH ADVERTISING
- SOCIAL MEDIA MARKETING
- BLOG AUTHORING
Impact
856%
INCREASE IN ONLINE LEADS
663%
INCREASE IN WEB TRAFFIC
71%
REDUCTION IN COST PER LEAD
Joint Media Marketing has been bringing leads through our doors for years! They manage our SEO, SEM, and social media strategy. I’m thrilled with the quick yet steady results. I highly recommend!
PROGRAM DIRECTOR
