Building a successful digital strategy for a local roofing contractor.
S&E Roofing needed an effective way to generate leads and revenue-fast.
We proposed a plan to elevate the brand image and evolve communications in a technology-based future.
Here are the results.
Through our propriety brand discovery process, we helped S&E align their business goals to purposeful marketing objectives.
In addition, we established core values and brand messaging to foster a deeper connection with the brand.
A new website transformed the brand experience and lead generation overnight.
The modern, minimal design helped appeal to the middle-to-upper class target audience and deliver a high-perceived value of the brand.
Next, a hyper-focused paid search campaign created a reliable and sustainable stream of quality residential roofing leads.
Within three months after launch, we achieved S&E’s ambitious marketing goals and repositioned them for success in a highly competitive market.
Deliverables
- BRAND DISCOVERY
- BRAND MESSAGING
- MARKETING STRATEGY
- WEBSITE DESIGN
- PAID SEARCH ADVERTISING
Impact
470%
INCREASE IN ONLINE LEADS
11%
CAMPAIGN CONVERSION RATE
68%
REDUCTION IN COST PER LEAD
Love the new website. Very responsive through the process and quite helpful. If you’re looking for a web guy, look no further.
PRESIDENT
