Creating a brand identity that captures the essence of compassionate care.
Radiance Home Health Care had ambitious growth objectives in a highly competitive market.
What they lacked was an effective brand strategy to achieve their goals.
Joint Media Marketing was chosen to develop a new visual identity that would transform how consumers perceived the brand, increase brand recognition, and position the organization for long-term growth and success.
Proper alignment of business goals to brand strategy was achieved through our proprietary brand discovery process.
A heightened level of clarity and purpose, as well as new core statements and brand messaging, emerged.
Next, we designed a bold and powerful logo that would embody the energy and spirit of the organization’s name and mission.
To support the new brand strategy, a modernized web experience is currently in development.
In addition to business stationery and sales materials, we designed fleet graphics and signage to reflect the new visual identity.
Rebranding enabled Radiance Home Health Care to reach new audiences, attract higher value clients, and build customer loyalty at an accelerated pace.
Deliverables
- REBRANDING
- BRAND DISCOVERY
- BRAND STRATEGY
- BRAND IDENTITY
- BRAND MESSAGING
- BRAND COLLATERAL
- WEBSITE DESIGN
