Creating a timeless brand identity for a best in class builder.
Raymond James Construction had been a leader in the remodeling industry for more than 30 years.
In 2019, we met with CEO Ray Carroll to discuss his desire to rebrand and grow the business.
After a comprehensive brand discovery process, here is how we decided to move the organization forward.
Joint Media Marketing developed new brand positioning that inspired a new name, Pinnacle Kitchen & Bath.
A new logo and visual identity system was created to change consumer perception and elevate the brand image.
Supported by a new website and brand messaging, rebranding enabled the organization to attract higher-value leads and more profitable projects.
- BRAND DISCOVERY
- BRAND STRATEGY
- BRAND IDENTITY
- BRAND MESSAGING
- WEBSITE DESIGN
INCREASE IN ONLINE LEADS
INCREASE IN CONVERSION RATE
REDUCTION IN COST PER LEAD
To say that Joint Media Marketing exceeded expectations is an understatement. Thanks again, Jason!
PRESIDENT & CEO