Creating a timeless brand identity for a best in class builder.
Raymond James Construction had been a leader in the remodeling industry for more than 30 years.
In 2019, we met with CEO Ray Carroll to discuss his desire to rebrand and grow the business.
After a comprehensive brand discovery process, here is how we decided to move the organization forward.
Joint Media Marketing developed new brand positioning that inspired a new name, Pinnacle Kitchen & Bath.
A new logo and visual identity system was created to change consumer perception and elevate the brand image.
Supported by a new website and brand messaging, rebranding enabled the organization to attract higher-value leads and more profitable projects.
Deliverables
- REBRANDING
- BRAND DISCOVERY
- BRAND STRATEGY
- BRAND IDENTITY
- BRAND MESSAGING
- WEBSITE DESIGN
Impact
TBD
INCREASE IN ONLINE LEADS
TBD
INCREASE IN CONVERSION RATE
TBD
REDUCTION IN COST PER LEAD
To say that Joint Media Marketing exceeded expectations is an understatement. Thanks again, Jason!
PRESIDENT & CEO
