Building the online experience for a second-generation barber shop.
Golden Scissors is a men’s barber shop located in Wheaton, Illinois.
Joint Media Marketing was hired to evolve the brand with a website design that offered online scheduling to improve workplace efficiency.
This is how we led the transformation.
We met with the client to discuss their goals and expectations for an effective, authentic online experience. We selected new brand colors, fonts, and photography that would become the foundation for success.
The launch of the new website marked a turning point for the brand.
The modern, high-impact design and imagery elevated the perceived value of the brand tenfold.
In addition, we implemented an online booking program that eliminated phone calls, leading to a better customer experience and increased efficiency for staff.
Our search engine optimization strategy would place the website in the top three results and lead to an increase in new business.
The client also hired us to create and manage other brand collateral such as business cards and postcards.
Deliverables
- BRAND IDENTITY
- BRAND MESSAGING
- BRAND COLLATERAL
- GRAPHIC DESIGN
- WEBSITE DESIGN
Impact
TBD
INCREASE IN ONLINE LEADS
TBD
INCREASE IN CONVERSION RATE
TBD
REDUCTION IN COST PER LEAD / PPC
Joint Media Marketing brought online booking to my business and it has been a game changer. Five star service as well.
MASTER BARBER
