Modernizing a leader in the fire alarm and suppression industry.
Gemcom, Inc. is the nation’s leading provider of custom switches and fire suppression equipment.
They hired us to develop a powerful online experience to modernize the brand.
This is how we did it.
First, we met with the client for brand discovery to ensure proper alignment of the brand strategy to business goals.
Next, we developed a custom website to showcase Gemcom’s product line and service offerings.
We led copywriting and design efforts as well as digitalization of forms and resources to improve efficiency of the ordering process.
In addition to designing and producing brand collateral such as business cards and cut sheets, we created labels, product manuals, direct mail marketing pieces, and branded products.
Deliverables
- REBRANDING
- BRAND DISCOVERY
- BRAND STRATEGY
- BRAND IDENTITY
- BRAND COLLATERAL
- GRAPHIC DESIGN
- WEBSITE DESIGN
- VEHICLE GRAPHICS
- SIGNAGE
Impact
TBD
INCREASE IN ONLINE LEADS
TBD
INCREASE IN CONVERSION RATE
TBD
REDUCTION IN COST PER LEAD / PPC
Jason and his team developed a professional logo and website for our company that exceeded expectations. They were easy to work with and open to our ideas throughout the process.
OFFICE MANAGER
