Rebranding a leader in the fire alarm and suppression industry.
Gemcom, Inc. is the nation’s leading provider of custom maintenance switches and fire alarm annunciators.
They hired us to develop a powerful visual identity and online experience to modernize the brand.
This is how we did it.
First, we met with the client for brand discovery to ensure proper alignment of the brand strategy to business goals.
A new logo and identity system were designed to elevate the brand. The result was a remarkably simple wordmark with a minimalist edge. This strategic new vision would harness the latent power of the brand, building trust and memorability.
Next, we developed a custom website to showcase Gemcom’s product line and service offerings.
We led copywriting and product photography efforts as well as digitalization of forms and resources to improve efficiency of the ordering process.
In addition to designing and producing business stationery, we created brand collateral such as labels, product manuals, direct mail marketing pieces, and branded products.
- BRAND DISCOVERY
- BRAND STRATEGY
- BRAND IDENTITY
- BRAND COLLATERAL
- GRAPHIC DESIGN
- WEBSITE DESIGN
- VEHICLE GRAPHICS
INCREASE IN ONLINE LEADS
INCREASE IN CONVERSION RATE
REDUCTION IN COST PER LEAD / PPC
Jason and his team developed a professional logo and website for our company that exceeded expectations. They were easy to work with and open to our ideas throughout the process.