Growing a small business into a local leader.
FTC Oury Group, formerly Oury Roofing, evolved over the course of forty years from a small roofing crew into DuPage County’s leading home exterior renovation and storm damage repair company.
Here is how Joint Media Marketing became a catalyst for the organization’s growth.
Working closely with leadership, we determined the most effective marketing investments to meet their business goals. This collaboration influenced a personalized multi-channel strategy designed to build awareness, revenue, and equity.
The launch of a new website experience marked a turning point for the brand. A detailed approach to defining strategic intent behind search queries led to SEO and PPC initiatives delivering remarkable outcomes. A social media campaign supported these efforts.
In addition to search engine marketing, we’ve developed print collateral such as postcards and door hangers to promote the business.
We continue to consult with and lead marketing efforts for FTC Oury Group as they build out the brand further.
Deliverables
- BRAND MESSAGING
- MARKETING STRATEGY
- GRAPHIC DESIGN
- WEBSITE DESIGN
- SEARCH ENGINE OPTIMIZATION
- PAID SEARCH ADVERTISING
- SOCIAL MEDIA MARKETING
- BLOG AUTHORING
- PRINT ADVERTISING
- DIRECT MAIL MARKETING
Impact
936%
INCREASE IN WEB TRAFFIC
425%
INCREASE IN CONVERSION RATE
61%
LOWER COST PER CONVERSION
Not only has our company’s online presence flourished, but traffic to our website has increased tremendously as well.
CO-OWNER
