Creating a powerful brand experience for the largest private investigation firm in the country.
When Joint Media Marketing was introduced to Factual Photo, the company stood at the threshold of a transformational future.
The organization was growing rapidly with the internet and digitalization emerging as catalysts for change in a tech-driven industry.
Our role was to develop creative ways to build a bridge between traditional and digital channels, elevate the brand experience at trade shows, and improve traditional marketing communications.
Joint Media Marketing helped create an event strategy to heighten engagement and build brand awareness at trade shows.
We incorporated gamification, themed promotions, QR codes, and branded products to build more memorable and lasting connections with attendees and leads.
In addition to designing and producing Factual Photo’s event assets and materials, (including displays, brochures, apparel, etc.) we streamlined promotional product and print procurement to reduce costs and improve consistency of brand collateral.
In 2011, Factual Photo was acquired by Sedgwick CMS, the leading global provider of technology-enabled risk and benefits business solutions.
Deliverables
- BRAND MESSAGING
- BRAND COLLATERAL
- PRINT PROCUREMENT
- BRANDED PRODUCTS
- TRADE SHOW STRATEGY
- DIRECT MAIL MARKETING
Impact
TBD
INCREASE IN ONLINE LEADS
TBD
INCREASE IN CONVERSION RATE
TBD
REDUCTION IN COST PER LEAD
Joint Media Marketing has saved us thousands on our printing and trade show promotions for nearly a decade. Highly recommended!
DIRECTOR OF BUSINESS DEVELOPMENT
