FAB Express


FAB Express

Driving revenue with a new brand vision.

FAB Express is a fourth-generation, family-owned trucking company with a brand story that began in 1903 with a horse and wagon.

 

Joint Media Marketing was hired to evolve the organization through digital transformation and integration of automated technologies to improve efficiency.

A website that reflected their status as a regional transportation leader was a top priority.  

We elevated the FAB Express brand with a modernized web experience and digital strategy.   

A new online driver application process coupled with digitized employment forms and integrated automation technologies proved to increase applicant and employer efficiency tenfold.   

Through a combination of data analytics and market research, we identified opportunities to attract qualified drivers via paid search.

The campaign propelled FAB Express to the top of search results, delivering over 14,110 applicants in 14 months.     

 

Deliverables

  • BRAND MESSAGING
  • BRAND COLLATERAL
  • GRAPHIC DESIGN
  • WEBSITE DESIGN
  • PAID SEARCH ADVERTISING
  • INTEGRATED AUTOMATION

Impact

2,480%

INCREASE IN ONLINE APPLICANTS

75%

CAMPAIGN CONVERSION RATE

72%

LOWER COST PER CONVERSION