Accelerating success with an effective brand strategy.
Cash Now Offer hired us to rebrand the organization and develop a marketing strategy to take over the highly-competitive $6.4 million dollar diabetic testing strip online resale market.
Here is how we did it.
Through our proprietary brand discovery process, Joint Media Marketing revealed a new visual identity and brand strategy to trust and authority.
New brand messaging and core statements supported these efforts.
We worked closely with leadership through brand collateral design, brand adoption, brand launch, and brand management.
A new web experience was a catalyst for business growth. The high-impact, professional design distinctly differentiated the brand from less reputable-looking competitors.
In addition, it simplified and automated the selling process with an e-commerce format that improved user experience and increased conversion rates overnight.
Revitalization of the website was followed by an aggressive marketing strategy.
Alongside an existing SEO campaign, we helped optimize a paid search campaign to delivered remarkable results.
Social media activation and video content grew the brand on previously unexplored channels. Print media and direct mail campaigns supported these efforts.
- BRAND DISCOVERY
- BRAND STRATEGY
- BRAND IDENTITY
- BRAND MESSAGING
- MARKETING STRATEGY
- GRAPHIC DESIGN
- WEBSITE DESIGN
- SEARCH ENGINE OPTIMIZATION
- PAID SEARCH ADVERTISING
- VIDEO MARKETING
- PRINT ADVERTISING
- DIRECT MAIL MARKETING
INCREASE IN WEBSITE TRAFFIC
INCREASE IN CONVERSION RATE
REDUCTION IN COST PER LEAD
The new branding and website did everything they said it would. We could not be happier with the results.