Launching a luxury brand and building a digital marketing strategy for a high-end boutique.
Boutique Baby is an upscale children’s boutique in St. Charles that hired us to deliver an effective digital marketing strategy that would build brand awareness and engagement.
We began by working with the client to identify their short and long-term goals. This would shape a Google Ads campaign to drive traffic both to the site and in-store.
We also created an email marketing campaign that would strengthen the relationships with existing customers and promote events and sales.
To support the digital marketing campaign, we helped improve the online experience with website development, new content, brand messaging, and WordPress maintenance to ensure optimal performance of the site.
In addition, we designed and produced a wide range of print collateral and in-store displays. This included everything from business cards, letterhead, flyers, posters, branded bags, and a dimensional logo behind the counter.
Most recently, we developed promotional videos that helped capture the essence of the in-store experience at Boutique Baby.
We led the production of three videos, launching their YouTube channel, and helped promote the content on social media.
Deliverables
- BRAND MANAGEMENT
- BRAND COLLATERAL
- BRAND MESSAGING
- MARKETING STRATEGY
- GRAPHIC DESIGN
- WEBSITE DEVELOPMENT
- SEO/PPC
- EMAIL MARKETING
- PRINT PROCUREMENT
- BRANDED PRODUCTS
- SIGNAGE
- VIDEO PRODUCTION
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