Evolving a trusted healthcare brand to better serve patients.
Russeau Team Healthcare had reached a strategic crossroads. Adapt to a technologically-based future or continue losing market share to more tech-savvy competitors.
Joint Media Marketing was brought on to revitalize the brand with a new website and consult on a digital strategy to push the organization forward.
Through our proprietary brand discovery process, we helped align the brand strategy to purposeful marketing objectives.
This clarified the organization’s mission, vision, and values, creating a clear path to building equity and trust.
Next, we developed a modernized web experience to alter perception and increase conversion rate of existing traffic.
This was achieved through a high-impact design and improved user flow. In addition, digitalization of new patient forms increased efficiency for both staff and patient.
Lastly, we met with leadership to plan and execute a digital marketing strategy to reach their target audience. This included paid search advertising, SEO, and social media components.
Deliverables
- BRAND DISCOVERY
- BRAND MESSAGING
- MARKETING STRATEGY
- WEBSITE DESIGN
