BUSINESSES DON'T PLAN TO FAIL,
THEY FAIL TO PLAN

Bust of Marcus Aurelius to represent leadership in a small business brand strategy company

A brand strategy is a long-term plan to achieve your sales and marketing objectives. It affects every area of your business. It informs and advises. Anticipates change. Leads.

DISCOVERY

We’ve developed a proven process that helps reveal your true brand identity and closer aligns business goals to brand strategy.

IDENTITY

We specialize in designing logos and visual identities that communicate your brand’s unique value in compelling, creative ways.

POSITIONING

Differentiate your products and services from the competition and create a lasting connection with your audience.

BRAND DISCOVERY

The brand discovery process was designed to reveal your company’s true potential. It is an in-depth analysis and clarification of the brand mission, messaging, and identity. It is a comprehensive review of your competition and customer data. It’s the first step to achieving your business goals.

Brand discovery reveals opportunities and roadblocks. It delivers valuable insight that becomes the guiding light for a brand strategy that accelerates growth and profitability. Schedule your brand discovery session today.

• Reveal your true brand identity
• Improve brand messaging
• Identify target audiences
• Analyze the competition
• Identify new opportunities
• Discover your true potential

BRAND IDENTITY

Your brand identity is the collection of elements that will define your brand and set it apart from the competition. This includes the logo, the color palette, the fonts. It includes the images, words, personality, and voice of the brand. It permeates throughout every communication and advertisement, from the website to product packaging and marketing materials. That is why a meaningful and memorable brand identity is a must for your business.

Joint Media Marketing specializes in creating timeless and remarkable brand identities that transform the way people think about your products and services. We can help develop the logo and image you desire, and create a style guide for your organization to use as a guide for future communications.

Black compass rose giving direction to your smb brand strategy

BRAND POSITIONING

Brand positioning is defined as “the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market”. Bascially, it’s how you’d like your brand to be perceived by the consumer.

Many factors impact brand positioning. The price, the name, the quality of the product itself. In addition, the visual identity and communications strategy play leading roles in how a consumer perceives your products and services.

We help our clients develop strategies to meet the needs of their target audience, and help them better understand how competitors meet (or fail to meet) those needs.

Price 
The bottom line

Name
The status  

Quality
The value  

Identity
The look

Communications
The message

GROW YOUR BRAND

We specialize in building remarkable brands and are equally as skilled at growing them. We provide full-service brand management and create powerfully effective advertising campaigns to increase awareness and lead generation.

We help brands solve four of the most common marketing challenges:

Identify new target audiences
What potential buyers are we not reaching?

Convert non-users to users
What motivates them to engage?

Increase engagement of current customers
How do we strengthen brand loyalty?

Change consumer perception
How do we communicate a high-perceived value?

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