THE PROBLEM

TM Martial Arts is a martial arts studio located in Joliet, Illinois. They lacked an impactful digital marketing strategy and were investing in PPC advertising that was not performing up to their expectations.

THE SOLUTION

A new WordPress website design transformed the perception of the brand overnight, increasing the likelihood a visitor would convert to a lead. This included custom news/blog/events feeds, embedded videos, and responsive design to cultivate a memorable online experience.

We implemented a Google AdWords campaign that uses hundreds of keywords related to martial arts classes to identify and advertise to a well-defined target audience. Blogging would build a library of quality content their audience would return to the site for, and new users would find in search results.

Facebook ads and custom landing pages were developed to support paid advertising channels. In addition, print materials were designed to foster a cohesive brand image.

THE RESULTS

TM Martial Arts are #1 in organic and paid search for the majority of high-value keywords related to their brand. The impact on revenue has been measurable and sustainable.

00

INCREASE IN REVENUE

534

INCREASE IN TRAFFIC

856

INCREASE IN ONLINE LEADS

FROM THE CLIENT

“Joint Media Marketing has been bringing leads through our doors for years! They manage our SEO, SEM, and social media strategy. I’m thrilled with the quick yet steady results. I highly recommend!” 

Karis, Program Director at TM Martial Arts