First, all print and promotional product purchasing were consolidated to deliver a more cost-effective, consistent brand image. This included updates to brand collateral such as business cards and brochures, as well as signage, vehicle graphics, and trade show displays.
Over the years, we developed a deeper relationship with management that led to the closer alignment of business goals to marketing activities. We worked to improve both the lead generation and nurturing processes through a strategic set of best practices.
A Google AdWords campaign was created to uncover the potential of paid search. Blog content planning, authoring, and publishing aimed to increase visibility in organic search results, and an infographic to grow a presence in Google Image search.
Social media accounts were audited, resulting in guidance on how to manage these channels internally and foster employee engagement.
In addition, gamification was implemented in the lead nurturing process in the form of an Operation-style board game. It educates and entertains high-value leads while teaching the benefits of Midwest Mechanical’s HVAC services in an irresistibly fun way.