THE PROBLEM

E&J Disposal was a dumpster rental company with an outdated website in a highly competitive market and a PPC advertising campaign that was bleeding money.

THE SOLUTION

The website was upgraded to a responsive design on the WordPress/WooCommerce platform for greater search engine visibility and improved the user experience.

Extensive keyword research helped guide a restructuring of the Google AdWords account and monthly management lent a more watchful eye. Customized landing pages were created to target specific cities and dumpster sizes.

We worked with the client to develop a blogging strategy that would appeal to both homeowners and business owners.

THE RESULTS

In just six months we transformed E&J Disposal Company’s brand image and lead generation process. A new WordPress website and blog strategy increased visibility in organic search and produced significantly more traffic to the site in a relatively short time with minimal investment.

The restructured AdWords account led to massive reductions in cost-per-click and conversion, ultimately driving over 53% more traffic to the site for the same ad spend.

30

REDUCTION IN COST-PER-CLICK

53

MORE VISITORS TO THE SITE

68

REDUCTION IN COST-PER-CONVERSION