Repositioning a local brand as a regional leader.
Compressor Services started with one truck full of air compressor parts.
Now they are the #1 compressed air service company in the Midwest with a team of technicians and
Here’s how they got there.
Through Joint Media Marketing’s propriety brand discovery process, a closer alignment of business goals to marketing objectives was achieved.
This influenced new brand messaging and core values that would shape communications and culture for years to come.
A digital strategy to unify multiple web properties with brand-consistent design and messaging became a catalyst for success.
Improved experiences to the main service site as well as three product-driven e-commerce sites boosted revenue from online channels to new heights.
These efforts were supported by paid and organic search campaigns, email marketing, blog authoring, social media marketing, radio advertising, and direct mail developed by our agency.
In addition to designing and producing Compressor Services’ print collateral, we’ve helped elevate the brand image through corporate photography, CRM integration, and more.
Deliverables
- BRAND DISCOVERY
- BRAND MESSAGING
- BRAND COLLATERAL
- MARKETING STRATEGY
- GRAPHIC DESIGN
- WEBSITE DESIGN
- E-COMMERCE MANAGEMENT
- CORPORATE PHOTOGRAPHY
- SEARCH ENGINE OPTIMIZATION
- PAID SEARCH ADVERTISING
- E-MAIL MARKETING
- SOCIAL MEDIA MANAGEMENT
- PRINT MARKETING
- RADIO ADVERTISING
Impact
3,353%
INCREASE IN WEBSITE TRAFFIC
566%
INCREASE IN ONLINE LEADS
57%
REDUCTION IN COST PER LEAD
Jason and his team have helped transform the way we do business.
PRESIDENT
