THE PROBLEM

Cash Now Offer had an outdated website in a highly competitive market. They looked to alter brand perception with a more modern and user-friendly, search-engine optimized e-commerce website that would lead to an increase in market share.

THE SOLUTION

A full-scale overhaul of the website with a WordPress/WooCommerce installation was the first step to accelerating success. We conducted an audit of user experience, the online ordering process, web content, and search engine optimization to maximize ROI of the initial build.

A video was created for prime placement on the home page. Users were greeted with a smiling face and a personal story about the company’s owner that connects with the visitor on a deeper level. The video also establishes a stronger brand story that allows users a deeper understanding of the Cash Now Offer business.

A direct mail piece was created to check in offline with the large database of existing clients and qualified leads, all of whom are not regular internet users.

THE RESULTS

Cash Now Offer is now the leading online buyer of diabetic testing strips. Their brand image and website experience communicate a high perceived value absent from their competitor’s sites.

ENHANCED USER EXPERIENCE

INCREASED VISIBILITY IN SEARCH

IMPROVED CONVERSION RATE

ABOUT THE CLIENT

Cash Now Offer is a diabetic test strips buyer that uses an e-commerce site to automate the purchasing process.