Designing an impactful brand experience for an innovative healthcare organization.
Back In Motion is a holistic chiropractic clinic and the largest robotic photon therapy clinic in the country.
Joint Media Marketing was hired to reposition the organization through corporate rebranding and present the brand story in a more dynamic and professional way.
Our proprietary brand discovery process helped align the organization’s business goals to an effective brand strategy.
We developed new messaging and core statements that better defined the brand, shaping a more compelling brand story and bringing clarity to the brand vision.
Updates to the visual identity reintroduced the Back In Motion brand with fresh relevance and authenticity.
A new logo, typography, and brand colors were developed to communicate a professional, trustworthy brand image.
Next, we executed a strategic plan to further elevate the brand image through a more engaging, cutting-edge web experience.
In addition, we worked closely with leadership to visually reinforce the brand at the physical location with window graphics, signage, and interior lighting that matched the new brand color palette.
Deliverables
- BRAND DISCOVERY
- BRAND STRATEGY
- BRAND IDENTITY
- BRAND MESSAGING
- BRAND COLLATERAL
- GRAPHIC DESIGN
- WEBSITE DESIGN
