Brand identity is defined as the visible elements that consumers associate with the brand. However, a brand identity is more than a visual representation. …
Don Draper was one of the most iconic and intriguing characters in recent television history.
In the AMC series Mad Men, Jon Hamm plays Don Draper, a man who assumes the identify of his dead commanding officer, hustling his way from used-car salesman to one of the greatest creative directors that never lived.
Marketing a business in today’s competitive environment can be challenging. The exponentially growing number of tools designed to help you reach new customers and build new online relationships can be overwhelming if you aren’t familiar with the intricacies.
With an exponential number of strategies and techniques to grow your brand online, business owners are often faced with a conundrum of choices in an unfamiliar digital marketing world.
Imagine what your business would look like performing at its full potential.
Would your corporate space or website be designed differently than it is now? Do employees and consumers engage on a deeper level? Is the company more involved with the community and advocates?
This visioning exercise can reveal where your business is underperforming and prioritize upcoming marketing initiatives.
When the word “brand” is mentioned in business, what comes to mind? For many, it is a logo. It is the visual look of the home page or the quality of print materials.
In actuality, a brand is much more than that. A business’s brand is cultivated in every public-facing interaction. This, of course, encompasses the examples listed above, but they only begin to touch on everything that goes in to building your brand.
What does your brand stand for? What are its core values? How do you want consumers to feel about the brand?
These questions are part of the brand discovery process. It is the foundation to building a unique and sustainable brand. The results will define the purpose and culture of your organization.
Joint Media Marketing is an integrated marketing and brand identity agency located in Downers Grove, Illinois.
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