30 Aug 2017
Grey background with heart to represent the heart of your brand

Finding the Everyday Moments That Make Up the Heart of Your Brand

When the word “brand” is mentioned in business, what comes to mind? For many, it is a logo. It is the visual look of the home page or the quality of print materials. In actuality, a brand is much more than that. A business’s brand is cultivated in every public-facing interaction. This, of course, encompasses […]

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13 Jun 2017
Black and white image of circular icon to communicate the brand discovery process

A Guide to the Brand Discovery Process

What does your brand stand for? How well does it communicate those values? How do consumers feel about the brand? Where do you see the organization in five years? Ten years? The brand discovery process is crucial for maximizing the long-term success of your organization. This audit evaluates the brand image, communications, consumer perception, and […]

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